Why I Resurrected WhoWEareMatters — After 15 Years

by Bradley Schmidt • Medium • LinkedIn

“Behold, You desire truth in the innermost being,
And in secret You will make wisdom known to me.”
— Psalm 51:6 (NASB95)

In 2010, the phrase came like a whisper—Who We Are Matters.
I bought the domain. No strategy. No content plan. Just a knowing.
But knowing isn’t always clarity.

For a year, it sat—paid for, but dormant.
Then, for financial and focus reasons, I let it go.
And someone else claimed it.

Still, I kept checking.
Every now and then, I'd type it in, just to see.
And in January this year—2025—it had been released.
I repurchased it instantly.
Not out of nostalgia. But because this time, I knew why.

✚ This Isn’t Just a Domain. It’s a Signal.

We are drowning in mirrors.

  • The curated self of social media
  • The algorithmic feed that reflects, reinforces, refines
  • The brand version of us that performs to belong

But none of it heals.
None of it integrates.
None of it tells us who we are in the only eyes that matter.

I’ve built brands that succeeded externally but fractured me internally.
I’ve led with messaging that resonated with others—but disconnected me from myself.
I’ve looked in the mirror, seen clearly, then walked away and forgotten.

And I’ve sat in the wreckage—
no reputation left to manage, no narrative to uphold—
and been met by the gaze of Christ, steady and true.

That gaze didn’t shame.
It summoned.

✚ What WhoWEareMatters Is—and Is Not

This is not:

  • A content platform
  • A personal brand
  • A scale-focused venture

This is:

  • A remnant signal.
  • A quiet altar for the unmasked.
  • A space to trade performance for presence.

Where we ask the questions the feed can’t answer:

  • Who am I, really, beneath the curated self?
  • What does it mean to be known in Christ—not followed, not seen, but truly known?
  • How do we become whole in a world that rewards fragmentation?

✚ I’m Not Here to Teach. I’m Here as a Co-Sojourner.

What you’ll find here:

  • Long-form reflections and essays
  • Fractured prayers and realigned practices
  • Christ-shaped knowing
  • Beauty that pierces
  • Silence that speaks

🔗 Start with these:

This isn’t content.
It’s a call.
And you’re invited—not to consume, but to remember who you are.

✚ Why Now?

Because I turned 60.
Because I’ve served long enough to know what isn’t worth building.
Because silence can no longer carry this flame.
And because I refuse to let WhoWEareMatters die a second time.

It was never a project.
It’s always been a summons.

🕯 If this resonates, linger.

If it doesn’t, scroll on in peace.
But if it stirs you—if something aches for wholeness beyond performance,
for Presence beyond branding,
for Christ beyond clichés—

then welcome.
You are not alone.
And Who You Are Still Matters.

🕊
—Bradley